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Volume One, Number Eight
Sep. 15, 2003
Rotomolding fans! This issue offers new information to help design engineers, product managers and others use plastics. Email me with questions and comments. If you need to leave the newsletter, see the end for instructions.
Now boldly mold!
For more information, contact Meese Orbitron Dunne Co., American Rotational Molding Group; 16404 Knott Ave., La Mirada, CA 90638; Phone: 888.724.1228; Fax: 877.904.1670; www.modroto.com.
Q: We want to put our logo on our new kayaks but with the salt water and sunlight, plus the banging around over the road, how can we keep the logo looking sharp for years after purchase?
A: It sounds like you already know decals just won't do. Assuming we're talking about polyethylene, it's a miraculous material for marine environments but it doesn't accept painting, silk screening or other labels, not permanently anyway.
You can permanently apply your logo onto the kayak if you're injection or blow molding it, as long as you're willing to pay for a secondary operation. The logo can be made into a polymer-based graphic that when heated becomes integrated with the kayak as a part of the part. You get a permanent graphic that is immune to salt water, UV rays, cleaning solvents and other chemicals and it lasts for decades without fading, chipping or peeling. The downside is it's applied as a secondary operation that takes time and money and creates the potential for human errors to spike the scrap rate.
If you're rotomolding it, the graphics can be molded directly into the kayak, rather than onto it, providing the same upside but at much less cost because the heat is transferred during the rotomolding process rather than as a secondary operation. Plus, your molding cycles are unaffected.
See how we molded-in the Titleist logo and earned the Conversion of the Year award at here.
We also molded the hull of the Hobie Wave to earn two more awards. See it at http://www.americanrotational.com/about.shtml
PICTURES SPEAK EVERY LANGUAGE
Permanent, molded-in graphics keep logos looking sharp but they're also useful for warnings, instructions, tracking numbers and other information, especially where danger is at hand, where languages are a barrier and where safety and liability are a concern.
Take a look at these fuel tanks for lawn and garden machinery and you can see how using a permanent graphic image may be more effective than a decal stating, "No smoking."
For a color picture, see http://www.modroto.com/fueltanks.htm
Tell us about your project and get a free estimate at http://www.modroto.com/cgi-bin/request or call 800.772.7659.
MORE MOLDED-IN LOGOS
See logos molded into plastic containers here
AND MORE MOLDED-IN GRAPHICS
Take out our brochure and see many more examples. For another brochure, call 800.772.7659 or go to http://www.modroto.com/cgi-bin/request.
Adventures In Rotomolding is published by Meese Orbitron Dunne Co., Saddle Brook, NJ, http://www.modroto.com; 800.829.3230. Copyright 2003 Meese, Inc. May not be reprinted without permission. Please feel free to pass along to other engineers and colleagues.
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